Question 4

How did you use media technologies in the construction and research, planning and evaluation stages? 

First of all we had to find a song that we could use for the music promo; unsigned.com is a really good place to find this sort of thing. Because of copy right and ownership issues it means that yo can use a new song that has been realised and is in the charts by famous singers and bands such as Taylor Swift, Ed Sheeran or The 1975. This is because they are all signed to some sort of record label and have producers. They have copy right on their songs which means you have to pay to use their songs.

So with unsigned.com it meant all we had to do was ask the artist for their permission to use their song and then we was set to go. We emailed Andrea Storm Kaden and asked if we could use their song and they replied saying, that we could use the song and that they would like to see a copy of this song and that Andrea might put it up on her youtube channel if she liked it to use it as her actual music video for Ink Settles In. 

I created an iMovie verision of the music video on my Apple MacBook and Beth did the final cut on the other Apple Mac that the Bourne Academy media department has in school. 

Mia did the ancillary tasks on the Photoshop software that was available and created the two ancillary tasks. She changed the colours of the paint and it turned out to look really good and it was easy to synergies all of the products together. 

When it came to shooting the music promo, I did the filming and photography, Mia as the Director and Beth was in the actual promo. What I found hard with the filming was because of the backing we had up at the wall to create a canvas and the background of the whole promo, it was hard to try and continuously get the back in and not have any of the walls behind it showing. This was a challenging and I was constantly having to check and double check the shot. 

Another problem that I had was that the memory didn't last long and I had to upload the footage onto my mac to then delete it and then start the filming again. There wasn't any other way I could of got out of doing this.  

Question 3

What have you learnt from your audience feedback? 

We decided that doing a focus group would be a good and effective way to get feedback from our target audience on how they felt about all of the products. We asked 8 people to participate in the focus group. 

We asked them to watch the whole of the music promo and then give us a thumbs up, thumbs down or thumb in the middle (if they was undecided or liked parts but not others) what their view was on it. 7 put their thumbs up and 1 put his thumb in the middle. 

After this we asked them to give their honest opinion on what they felt about the music promo. All of them said that they enjoyed it and that they liked it, a couple said that the use of the 4 separate sections was used a little too much. 

We also got them to send in text messages with what they thought about the ancillary tasks, with this it helped us to see them all laid out. It is also the tasks without the worry of what other people think. 

This is one of the problems with a focus group, people intended to follow others and not actually give their honest opinion on what they feel about whatever the focus group subject is. 

I have learnt that getting audience feedback is very important when it comes to doing something like this. It is because of this that helps you realise what the problems are that you might not have seen. It is also good to have a fresh pair of eyes on it when you have been doing it for so long. 

I enjoy getting feedback from our audiences because it shows that they have taken the time to watch it and also what they think may work better.

Quesion 2

How effective is the combination of your main product and ancillary tasks? 

The task was to make a promotional package which meant that we could do a digipak, a magazine poster and also a music promo. These all work well together and you can see the clear synergetic link between all three of these. We want to promote the artist so when we decided what main products (music promo) we would do, we then had to decided what would be best to do for the ancillary task, we wanted them to work together and that meant that by them working together they would be easily recognised- this is the synergy between them. 

The repetition of the colour between the 3 products enables you to see that this is the synergy that is connecting the music promo, magazine advert and digipak. 

Using the paint also tied in with the song Ink Settles in, we used paint as a representation of the ink, and this would be used by covering our actress as though it was settling into her skin. It was infectious because it is spreading all over her and also all over the products. 

Another work used for the collaboration of these products in synergy. Synergy is where you combined (as we have) the products together. 

To show the music promo JEM Productions has decided that we would use a combination of New Media and also Traditional Media to exhibit and promote the music promo. For the new media exhibit and promotion the music promo has been put on youtube for the viewing of the public to view. At the moment the views stand at 41 views and 1 thumbs up. This I feel is very good for a music video at this stage.

When it came to planning the main product and also planning the ancillary tasks I wanted the audiences to realise the clear link between these products. When I sat down to plan all of these, I wanted to focus on the main product first which was the music video. After sitting and planning out that I then went on to look at what key links I could take from the main product, to then decided what I wanted to do for the ancillary task and also how it can involve the music video and also to help promote the artist. This then lead me to decided that I would create a digipak and also a magazine poster.

Final magazine advert

Final Digipak

'Ink Settles In' iMovie version

'Ink Settles In' music video- JEM Productions