Rough edit of ISI

This is a rough edit of some footage we have so far of our Ink Settles In music promo. We have made a little edit of what we have got so far and we want our audience to give us their opinion on what they feel we can do more to or how we could change it.

I have made a poll on what people thought of our first short edit so far, this is the response we got:



These are peoples opinions, we are going to take this on board and think about what we can do to change to change the music promo to make it more appealing and interesting to the audience.

What is a Digipak

- A digipak is normally made out of card packaging. It differs from a traditional case, or 'jewel case' as this is made from plastic.
- They have gate fold effects so they can be folded into each other
- Digipaks have 4-8 panels, again making them differ from a traditional jewel case. Having more panels means that more information and images can be put on, or so more than one CD can go in.
- They will have more information than a traditional case because there is more space for it to go on.
- It can be a helpful marketing tool, as they are often said to be 'Special edition' , 'Limited edition' or 'Collectors edition'
- There is often additional material/ extra disc/poster/lyrics/booklet
Indie-Pop Digipaks
Gotye

One digipak of an Indie-pop artist is 'Making Mirrors' by Gotye. It has just four panels and is made of card.
The front cover shows some simple artwork. The artwork is similar to that seen in Gotye's video, 'Somebody That I Used to Know', and this is on of the tracks on the album. This is shares a style to Gotye's previous albums also, as they all have this sort of worn simplistic artwork style to them. However they are still distinct from each other, which would sort of show that each of the albums are individual and bring different things.
The title and artist's name look as though they have been hand written. This gives the feeling that the artists wants the album to be organic, and not manufactured. Almost as if they have made it themselves by painting the picture and writing the words. 

The same can be said for the back of the case; all of the song names have been hand-written to give the same effect. The back is also very plain, as if the words need to be focused upon and nothing else.
The middle two panels are a large image of the painting style seen on the front and in the aforementioned music video, continuing the house-style . It is notable that there are no images of the artist, not even in the leaflet inside. In the leaflet there are only lyrics and 'thank yous' at the end. The gives the impression that the artist is solely interested in creating music and not gaining huge fame. He would not want to use photographs of himself to sell music.
Coldplay
'Viva La Vida' is another album that was released in the form of a digipak, by Coldplay.
Similarly to Gotye's, it has just four panels. The front cover is a painting called 'Liberty Leading the People' by Eugène Delacroix. It shows the French revolution with a woman representing the goddess of liberty. This suits the themes of the album, which features songs about war, death, life and love.
The back of the case follows the popular style of having the song list lined down the centre. Again, there is just two colours and no picture in the background. It is block grey with yellow writing. 
The same can be said for one of the inner folds which says the name of the band and the two names that the album goes by (the other being 'Death and All His Friends'). It follows the style of the back cover; the colours and layout are the same. 
The last inner fold is split into quarters each square with a picture of one of the band members. Even though Gotye's digipak did not feature any photographs, the ideology is still alike here because the photographs are in black and white, not incredibly clear and the faces cannot be seen very well. This suggests that the band are not so concerned about making a display of themselves. It can also be said that because the sections are all equal,  they are not a band where one or two members are more important. To them they are all equally important to the band.  The fact that the photos are all in black and white shows that they take themselves quite seriously (also seen from the image of war) and could be seen as slightly pretentious.