Monday, 17 November 2014

Conventions of a music promo

Camera - Mid shot, Close up and extreme close up
              - Movement- tracking, zooms- dynamic, movement

Editing -fast paced, cut to beat, straight cuts, lots of CGI, post production

Mise-en-scene - Setting- lavish, Over the Top,
                         - Costume- Over the top designs as the videos got younger, strong contrast of colours,
                         - Performance- dancing, location, lip sync,
                         - Narrative- Not much of a narrative

In all music videos these are the key elements that are constantly shown throughout. From the very first music promo to be released to the very latest one. Without these, music promos would have all of the interesting characteristics that their audience enjoy about them.

There are many music promos and they all use this in many different ways but with all different themes. However, strip them all back of there glamour and over the top and these are just the basics of making a music promo.

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