Thursday, 17 July 2014

History of music promo's- 60s


A Hard Days Night- The Beatles

The Beatles was a massive pandemonium that fans crazed over, they pushed the limits with their music promos. They was the first band ever to use the sort of technology and effects that they used in there music videos.

A Hard Days Night is just an example that they released in 1964, they used their music video as a trailer for a short movie they would use as their music video. They was the first band ever to do this and it enhanced their popularity for the music promos not just for their music.

Storyboard for our preliminary music promo



Lyrics to 'Rollin' by Limp Bizket for our preliminary task



We put onto the lyric sheet what we will each sing in the promo, we put it into a key so that it was easier for us to read and also was clear. 


Justification for our preliminary


Justification for our location of our preliminary: Car park, sports field and corridor/stair well

 

As a group we decided that the song we will base our preliminary music promo on will be ‘Rollin’ by Limp Bizkit. When we were discussing where the location of it could be, we came up with the idea of having part of the music video in a car in a car park. This is also taken from the original music video of the music artist being in a car. We looked at the lyrics of the song and decided that it would make sense to the audience that they are in a car in the content of this music video. We also discussed that the audience might become disinterested in the promo if it was in one location the entire time. So after discussing we decided that we would use the stairwell in the school’s new block. We also decided that they looked right with just a white wash for a background and that we could use the stairs to our advantage for the video.

 

Justification of the props used in our preliminary: Car and object that we rolled

 

We decided that we will use my car for the music promo; this meant that if we was parked in the car park it will make it more funny for the audience because we are stationary but pretending we are driving around. We wanted the music promo to have quite a lot of a comedy factor to it. So when we was looking at the lyrics we saw that the chorus had continuous lyrics like ‘rollin, rollin, rollin, rollin what’, we want to use objects in this section that can roll. These items could be rolled into shot and then out of shot. We decided that we could use:

·         Rolling pin

·         Sausage roll

·         Ball

·         Tin

·         Beans tin

·         Make up container

·         Pot noodle

 

We think the audience will found it funny if we have a shot of a sausage roll, this wouldn’t be able to roll but the audience will find it amusing to see.

 

Justification for our costume: Gangster clothing

 

The genre of the song ‘Rollin’ is Hip Hop and stereotypically the artist in this genre’s music promos all wear what I call ‘Gangster’ clothing. With this in mind we thought that it would also fit our music promos genre and what we would expect. With making this decision we watched the original ‘Rollin’ music video and he wore the gangster clothing. We decided that the ‘gangster’ clothing would consist of a baseball cap, a hoodie and either jeans or jogging bottoms. This we think will work well in our promo.

 

Justification of our song: ‘Rollin’ by Limp Bizket

 

We chose this song because we all knew it and we really enjoy it. After looking at the lyrics we had so many good ideas of what we could incorporate from the meaning. We also thought that that because it is a popular song and many people know it, that it would enhance our audience. As a group we all thought that the narrative that runs all the way through would be good and that we could also use a lot of all of our skills to truly make the song work with what we had in mind for it.

Shot list for our preliminary task





Thursday, 3 July 2014

Video Analysis of 'Talk Dirty'- Jason Derulo






Conventions of a music video


What is a music promo?

A music promo is a video with a song that is playing throughout, this is released by the musical artist that has performed or wrote this piece of music. 
Music promo’s are released to advertise and show their audience what the song is and also to give a meaning or a narrative to that sound track. 


When the artist releases a music promo it usually promotes a release of an EP, album or single. Music artists and also record companies use music promos to promote a new artist that is trying to get there music tracks onto the charts and to gain 'fans' that will enjoy their music and make their product better. 

Music promos are released onto the internet for the audience to listen to for free. This is another way for their music promos and songs to become recognisable, they can travel and gain popularity because the websites that they are realised on will enable the audience to share the promo around. There are many different ways for the artist to show their music promos on, such as websites like: 
  • Youtube 
  • The artists website 
  • social media 
  • Vevo 
  • blogs 
These are just a few of many ways that the music promos are realised. 

Audience members use the music promos to see what the taste of an artists new album will be like. Such as Jason Derulo realised 'The Other Side' music promo as a build up to his new album 'Tattoos'. This pulls the audience's attention to actually want to see what else they might realise.