Tuesday, 21 October 2014

Post Modernism and the music video

What is post Modernism
  • Remodelling the past by using present elements
  • Transform iconic images
  • mixing genre- using the cover of Jane Austin novel cover and remodelling it into a zombie theme cover
  • Plays with realities- makes you look again to work out what is different about this picture or object
  • Adding to past traditions- innovation
  • Intertextuality

If the experimental stage of genre to establish  trends...
and the cannon stage works within those trends to fix them into our cultural understanding....
the post- modernism looks at those trends, mocks them and changes them.
Homage- imitation, they like it that they want to take it and use it.
Pastiche- using one imagery and using it to comment on another
Parody- Using one sample and taking the mickey out of it

There are many music videos that use post-modernism and one music video that uses post modernisation is Madonna's music video 'Material Girl'. It has taken elements of Marilyn Monroe and her  Diamond's are a girls best friend. This is also intertextuality because of the strong links between the two!





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